Launch Pop
I didn't just manage accounts. I built the systems, ran the calls, and grew communities from zero.
Role
Marketing & Operations
Team
~13 people
Industry
Marketing Agency
Focus
Community & Growth
Client Account
Get Saucy
A food brand launching its first online community. I managed the account end-to-end: weekly founder calls, content strategy, group moderation, and performance reporting. The beta group hit 600+ members in its first month.
Weekly call with the Get Saucy founder
Strategy
Content Calendar
Built the content calendar for Get Saucy's first month, planning daily posts and engagement touchpoints for the community.
Reporting
Weekly Feedback Reports
Delivered weekly reports tracking community growth, engagement, and sentiment. Created group policies to keep the conversation productive at scale.
600+
Members in first month
Client Account
Heavenly Skincare
A skincare brand looking to validate new products through community feedback. I advocated for and led Launch Pop's first-ever Instagram beta group, designing the research framework, running product development surveys, and presenting final recommendations directly to the client.
Presenting final beta group recommendations to the Heavenly team
Research
Product Development Survey
Designed surveys to capture community feedback on product formulations, packaging, and pricing before launch.
Community
Instagram Beta Group
Advocated for and led Launch Pop's first Instagram beta group. Built the engagement framework from scratch and fostered real conversations between the brand and its earliest supporters.
Some Accounts I've Worked On