Launch Pop
I didn't just manage accounts. I built the systems, ran the calls, and grew communities from zero.
Role
Marketing & Operations
Team
~13 people
Industry
Marketing Agency
Focus
Community & Growth
Client Account
Get Saucy
A food brand launching its first online community. I managed the account end-to-end: weekly founder calls, content strategy, group moderation, and performance reporting.
600+
members in first month
Weekly call with the Get Saucy founder
Strategy
Content Calendar
Built the content calendar for Get Saucy's first month, planning daily posts and engagement touchpoints for the community.
Reporting
Weekly Feedback Reports
Delivered weekly reports tracking community growth, engagement, and sentiment. Created group policies to keep the conversation productive at scale.
Client Account
Heavenly Skincare
A skincare brand looking to validate new products through community feedback. I advocated for and led Launch Pop's first-ever Instagram beta group, designing the research framework, running product development surveys, and presenting final recommendations directly to the client.
Presenting final beta group recommendations to the Heavenly team
Research
Product Development Survey
Designed surveys to capture community feedback on product formulations, packaging, and pricing before launch.
Community
Instagram Beta Group
Advocated for and led Launch Pop's first Instagram beta group. Built the engagement framework from scratch and fostered real conversations between the brand and its earliest supporters.
The Bigger Picture
~30 communities launched in 10 months
Beyond individual accounts, I helped build the systems and processes that powered the agency.
Signal Testing & Growth Ads
Ran Meta ads to identify which products and niches resonated with specific audiences — segmented by age, location, gender, and interests. A/B tested creative variations: subject lines, CTAs, and ad length.
6.62%
Click-through rate
24%
Conversion rate
$3.54
Lowest CPL
Email Copywriting
4-part series
Pre-launch welcome sequence with A/B subject line testing to optimize open rates.
Internal Ops
3 new hires
Onboarded and trained team members. Supported one employee's offboarding transition.
Some Accounts I've Worked On